Challenge
Promote the Netflix show Atypical. What makes the show different, what social issues does it address, who is the target audience and why would you recommend it?
Insight
Atypical is more than a show about family, it's more than a show about a teen with autism, it's a show about misfits. Atypical gives a unique and funny view into a weird and quirky family's lifestyle, and how an inadequately represented group lives in todays world.
Solution
We used this misfit concept as a core of our execution, the idea is that everyone is Atypical in their own way. In our "Normal is Overrated" campaign, we want people to show the Atypical in them. Stylistically we introduced white "animated" strokes on actual images to bring out that quirky element of the show. In addition we created interactive boards for people to post their misfit moments.
"NORMAL IS OVERRATED"
CAMPAIGN
PRINT ADS
SOCIAL MEDIA
DIGITAL EXECUTION
