Challenge

Build a Campaign for a brand that is new to you, or a brand that you know very little about.

Insight

Sol, a Mexican beer brand, is currently brewing their beer with Solar Energy from the Sun. They recently have taken on sustainability by reducing carbon emissions and using renewable energy from their own solar powered panels for brewing their own beer.

Solution

Promote Sol by incorporating an awareness campaign about brewing beer with renewable energy - powered by the Sun. Rebrand Sol with a "Brewed by the Sun" campaign creating sun powered advertisements, showcasing the effects sunlight and daylight has on all Sol products. Including a new Sol featured Apple Watch band.